OUBAS KNITWEAR

Overall marketing strategy and communications services for British natural knitwear brand OUBAS - revisiting the vision, mission, values and company ethos to reinforce the purpose and drive across all aspects of the brand activity and messaging.

Concept and storytelling for the 2024 revival campaign, ‘More than just knitwear’, celebrating the OUBAS’ Cumbrian roots and community, modelled by customers and shot by local photographer Sam Binstead.

Copywriting for company materials including website copy, blogs, mailers, social media, press releases and collaboration proposals.

Currently working on a number of upcoming campaigns, along with collaboration proposals with locally based and globally renowned businesses.