Penelope Chilvers

Detailed storytelling to position the brand as a figure of craftsmanship, knowledge and authority in the world of luxury footwear. 

Campaign concepts and copywriting used for journals, mailers, brochures, press releases, social media, and campaign launches. Support for new store launches, recently in Stow on the Wold and Chelsea, London. 

Work on Tone of Voice to ensure fluency across materials, and to bring core ethos for the fore, strengthening brand identity. 

Bringing sustainability credentials further into brand  storytelling and strengthening ESG performance, ensuring continued commitments and improved processes for longer term impact.